Free London Wi-Fi brought to you by Nokia and Spectrum Interactive

First pilot of free Wi-Fi to test consumer demand and browsing behaviour in the capital

LONDON, 1st November, 2011 – Nokia, a global leader in telecommunications, and Spectrum Interactive, the UK’s leading independent provider of Wi-Fi services, today announced the first large scale trial of free Wi-Fi access in the busiest streets across London. This is the first ever public Wi-Fi scheme in the UK that’s specifically aiming to make it easier for people on the move to access online services for free.

Internet access is initially available for a trial period at 26 street hotspots from November 1st until the end of 2011 and will test how consumers interact with the free Wi-Fi service. Following a successful trial, plans are in place for a large-scale rollout across London from early 2012.

The two-month trial is intended to assess both the demand for free Wi-Fi access and the browsing behaviour of consumers using the service across the capital. The findings will be used to determine the best locations for future hotspots and the necessary bandwidth to meet robust consumer demand.

“Nokia believes you can upgrade every day moments to make them amazing. Providing free Wi-Fi access to London commuters and visitors does just that. On-the-go internet access has become an indispensible part of modern life,” said John Nichols, Head of Marketing at Nokia. “From tourists finding their way around the capital, to commuters updating Facebook or browsing on the move, we all depend on mobile to share our everyday experiences and enhance our lives. Nokia is pleased to sponsor this pilot which we hope will connect people even more easily than ever before.”

Simon Alberga, Executive Chairman at Spectrum Interactive, commented: “While 4G mobile access is firmly on the horizon, Wi-Fi coverage currently fills a much needed niche between 3G mobile internet and home broadband. Tablets and mobile phones are capable of incredibly high-end browsing experiences now, but Wi-Fi access is often a requirement to support the tasks many of us want to be able to do on the move, such as uploading multimedia to Facebook or watching YouTube. It’s great to be able to implement a service that so many people will quickly come to regard as indispensible.”

Chris Bull, Founder of Selective Media continued: “Bringing together all the different parties involved in this rollout has been a fantastic experience. This is a service that Londoners need and want and Nokia and Spectrum Interactive make a great team. We look forward to working with Nokia moving forward on similar projects.”

Notes to editors:

How it works

The Wi-Fi network supports access speeds of up to 20Mbps via equipment installed in street-side phone boxes owned by Spectrum Interactive.

Users do not need to register to use the service; they simply log-on to the network, accept the terms and conditions and browsing can begin immediately.

Where it works: For the launch on the 1st of November the following key areas will be activated:

  • Oxford St
  • Tottenham Court Road
  • Bloomsbury
  • South Kensington
  • Knightsbridge
  • Mayfair
  • Lancaster Gate
  • Bayswater
  • Westminster
  • Sloane Square
  • Victoria
  • Marylebone

Media resources (including maps of hotspots, images and b-roll footage):
Username: nokialondonwifi
Password: nokialondonwifi

About Nokia

Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. Every day, more than 1.3 billion people use their Nokia to capture and share experiences, access information, find their way or simply to speak to one another. Nokia’s technological and design innovations have made its brand one of the most recognized in the world. For more information, visit

About Spectrum Interactive

Based in Hertfordshire, Spectrum Interactive is the UK’s largest, independent provider of Wi-Fi and related services. Our customer base includes some of the biggest names in the travel, retail and hospitality sectors, such as BAA, British Airways, Premier Inn, Moto, Travelodge, Accor, Radisson Edwardian and Value Retail.

Our fully-managed Wi-Fi service helps our clients to keep their customers happy. Designed to give the best possible user experience, Spectrum’s Wi-Fi helps organisations to attract and retain business, as well as gaining a better understand of their customers in order to make better informed business decisions, add value to their service offerings and increase revenues.

The Spectrum Wi-Fi network handles approximately three million user sessions every month. In addition to Wi-Fi, our solution portfolio also includes other wireless solutions such as IPTV, digital signage, IP CCTV, internet kiosks and public printing services.

For more information, visit

About Selective Media

Selective Media is the UK’s leading location based on-line media specialist. Based in the heart of Soho and with over 4 years experience in monetising Wi-Fi, Selective offers exclusive advertising opportunities across a large portfolio of sites within the UK and Europe. Our sites include airports, Hotels, Hospitals, Marinas, Coffee shops, Shopping centres and universities. Selective work with all the major advertising agencies as well as brands direct.

Posted on: 01/11/2011

Tagged as: #london #network #nokia #oxford street #wi-fi